All right let's get started i'm always saying microsoft mvp and a best-selling power bi author and not only have i helped a lot of companies.
As a power bi consultant i also train and coach others to become power bi consultants if you are interested in one of the those programs.
Then click in the corner or down in the description below so let's get started with our three reasons let's start and number one which is demand versus supply so let's.
Talk about the demand side this i covered in my last video about the three trends in power bi consulting and you talked about how these three trends are gonna together.
Domain let's look at developer population overall right so these are java developers c sharp ruby python whatever all of that stuff now this study of a global developer.
Population well it has a few interesting call outs by 2024 india will overtake the us as the largest developer population centers and asia pacific and latin.
America show the strongest growth in the developer population and of course we can see that on gig economy.
Sites like fiverr r there's a lot of talent in this market which you know is is is available there and it would be a bit naive to think that power bi.
Is going to be any different in fact the early indication are it's going exactly the same way because again demand and supply kind of go hand in hand but in case of power bi.
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This is made much worse by the second - ID Card Make
Factor which is the barrier to entry now barrier to entry is something that makes it harder.For new entrants to enter the field but if you were to look at power bi power bi desktop is available for free that's all somebody really needs to get started on it start learning it.
Powerbi.com you can sign up for a free account there and not just that microsoft is pretty much giving away power bi to corporations by.
Bundling it for free inside the office 365 licenses so a lot of people have ready access and not just to the tool but there's a lot of free training.
Available there as well including my 60-minute tutorial on power bi which has already had 1.7 million views so you can see there's a lot of interest and everything.
Seems to be available readily available for free so you can imagine what that does to the barrier to entry to this market well it makes it low or.
Non-existent now these two factors combine to make it the unwinnable game so think about it how can you win this game if.
There is talent pouring into the market which is smarter because they can spend a lot of hours learning training skilling up on.
Power bi they are willing to work harder for less money how do you compete with that are you going to spend even more time than them on training.
Well they can do that too
Are you going to work even longer hours oh or are you going to compete on the money in and you know start this price war and.Race to the bottom and really compete on let's see who can charge the least amount of money for our work that's not really a way to play the game or win the game so what.
I say my friends is that if you can't win the game you gotta change the game and that leads us to a possible solution so let me talk about it and you can make.
Up your mind if this would work for you so you got to change the game and how do you do that well you don't be a power bi consultant.
Instead you be a business consultant in a specific domain who just happens to leverage their power bi skill.
To solve the business problems in that specific domain and this is born out not just from my own experience but that of all the.
Amazing members in our power bi consultant program and that has been the key to their amazing success because they have focused on the specific domain and.
Really blown it up right so be it healthcare or construction or call centers or renewable energy or sustainable coffee supply chain and a lot more now.
Why is this approach so powerful i'm going to talk about that but before that if you would like to join this amazing group of consultants inside our.
Program then it's going to be opening soon and i would love to invite you there so again the link is in the corner or down in the description.
Below go ahead and and click on that to find out more information about our program so let's continue on and talk about why is this approach so.
Powerful for that we're going to go back to our key point about barrier to entry so if you think about it from the power bi knowledge we already talked about.
That but if you think about from the business expertise and even look at yourself you probably have years of experience in a specific business area now that can't be.
Replicated that can there's no shortcut to it you most likely you can't even go to a school like think about the industries we've talked about like.
Healthcare construction warehousing uh call centers yeah you there's no shortcut there's no course or program that you can go do it on udemy and get the certificate.
And say hey look you know i know healthcare it just doesn't work that way in fact your years of experience creates a massive barrier to entry.
For anybody else who's looking to compete with you now if you think about it carefully this actually gives you a double advantage how does that work well.
The first advantage of course is what we've been talking about is that if you imagine all of those techie power bi professionals out there kind of studying up on power bi and.
Trying to become really good at it well they can't compete with you because you don't not only have the power bi skills but you also have the business domain.
Knowledge but if you look at it from the other perspective you also have another advantage which is against all of those business professionals so.
Imagine if you're a project manager and if you think about all of the other project managers out there well as far as business professionals go.
Most business professionals don't have the technical knowledge they don't really understand power bi uh if they even use it they might just use it as.
Powerpoint you know to put pretty visuals together but if you just spend a little bit of time to master the core concepts in power bi.
And learn how to model and you know learn a bit of dax well that can go a long way and that's going to make you super powerful against all of these.
Business professionals they would not be able to compete with you at all you're going to stand head and shoulders above them all now if you would like to go a.
Lot deeper into this discussion of kind of this business user versus techie we actually had an hour long panel discussion and i would invite you to.
Go watch that so that you can get perspective not just from me but from several other panel experts as well but folks so that is my advice to you.
You tell me if this makes sense to you that if you can't win the game you got to change the game and the way to do that is to not be a.
Power bi consultant instead be is focus on a specific domain and leverage your power bi skills to solve the problems.
